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Crisis Communications: A Casebook Approach Crisis Communications: A...

Kathleen Fearn-Banks, Kevin Kawamoto
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Shareworthy: Advertising That Creates Powerful Connections Through Storytelling Shareworthy: Advertising That...

Robin Landa, Greg Braun
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Public Relations Planning: A Practical Guide for Strategic Communication Public Relations Planning: A...

Jr. Vieira, Edward T., Yulong Li
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Advertising Disability Advertising Disability

Ella Houston
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Local/Global Shakespeare and Advertising Local/Global Shakespeare and...

Márta Minier (Editor), Maria Elisa Montironi (Editor)
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Churchill: The Scottish Years Churchill: The Scottish Years

Andrew Liddle
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Crisis Communications: A Casebook Approach Crisis Communications: A...

Kathleen Fearn-Banks, Kevin Kawamoto
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Public Relations Planning: A Practical Guide for Strategic Communication Public Relations Planning: A...

Jr. Vieira, Edward T., Yulong Li
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Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Day Trading Attention: How to...

Gary Vaynerchuk
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Lean Marketing: More Leads. More Profit. Less Marketing. Lean Marketing: More Leads....

Allan Dib
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The Data Deluge: Making Marketing Work for Brands and People The Data Deluge: Making...

Arun C Kumar
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The Smart Advertising Book: How to deliver advertising that grows your brand The Smart Advertising Book:...

Dan White
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The Road to Hell: How purposeful business leads to bad marketing and a worse world  And how human creativity is the way out The Road to Hell: How...

Nick Asbury
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Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic Strategic Communication in a...

Ralph Tench (Editor), Juan Meng (Editor)
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De Gruyter Handbook of Media Economics De Gruyter Handbook of Media...

Ulrike Rohn (Editor), M. Bjørn Rimscha (Editor)
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach The Dynamics of Influencer...

José M Álvarez-Monzoncillo (Editor)
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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits No B.S. Direct Marketing: The...

Dan S Kennedy, Marty Fort
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Ethel: The biography of countryside pioneer Ethel Haythornthwaite Ethel: The biography of...

Helen Mort
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The Effects of Social Media Advertising in China: Theory, Practices and Implications The Effects of Social Media...

Changchun Xuan
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Organizational Reputation Management: A Strategic Public Relations Perspective Organizational Reputation...

Alexander V Laskin
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Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands Dim Sum Strategy: Bite-Sized...

Peter Wilken
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Social Media Marketing: Be Digitally Visible Social Media Marketing: Be...

John Monyjok Maluth
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Marketing de Desejo: Como conectar a sua marca ao coração dos seus clientes Marketing de Desejo: Como...

Nathan Shomer
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Propaganda Propaganda

Edward Bernays
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