Product Strategy for High...
Michael E McGrath
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Markets of One: The New...
B Joseph Pine, II (Editor),
James H Gilmore (Editor)
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The Pdma Handbook of New...
Kenneth B Kahn (Editor)
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Rules for Revolutionaries:...
Guy Kawasaki,
Michele Moreno
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Enterprise Alignment and...
Chris Butterworth (Editor)
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Hit Makers: The Science of...
Derek Thompson
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Developing Products in Half...
Preston G Smith,
Donald G Reinertsen
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Juicing the Orange: How to...
Pat Fallon,
Fred Senn
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The Power of Product...
Marc H Meyer,
Alvin Lehnerd
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Managing the Design Factory
Donald Reinertsen
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Seeing the How: Transforming...
Allen P Adamson
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Ideas, Influence, and Income:...
Tanya Hall
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Brand Thinking and Other...
Debbie Millman,
Rob Walker (Foreword by)
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Subject to Change: Creating...
Peter Merholz,
Todd Wilkens
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Positioning for Advantage:...
Professor Kimberly A. Whitler
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Romancing the Brand: How...
Tim Halloran
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The Luxury Strategy: Break...
Jean-Noël Kapferer,
Vincent Bastien
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The Innovation Mindset: Eight...
Lorraine Marchand
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The Pdma Toolbook 3 for New...
Abbie Griffin (Editor),
Stephen Somermeyer (Editor)
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Disaster in Dearborn: The...
Thomas E Bonsall
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The Shopping Revolution,...
Barbara E Kahn
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The Birth of a Brand:...
Brian Smith Smith
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Beyond Price: Differentiate...
Mary Kay Plantes,
Robert D Finfrock
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Authenticity: What Consumers...
James H Gilmore,
B Joseph Pine II
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