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Paperback Market research Books

Decoded: The Science Behind Why We Buy Decoded: The Science Behind...

Phil Barden, Rory Sutherland (Foreword by)
Buy from $15.68

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques Advanced Customer Analytics:...

Mike Grigsby
Buy from $19.34

Marketing Planning & Strategy: A Practical Introduction Marketing Planning & Strategy...

John Dawes
Buy from $48.82

A Brain for Business - A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better A Brain for Business - A...

Shane O'Mara
Buy from $42.08

Developing a Questionnaire Developing a Questionnaire

Bill Gillham (Editor)
Buy from $10.10

Marketing Research Essentials Marketing Research Essentials

Carl McDaniel, Jr., Roger Gates
Buy from $39.58

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers The Power of Customer...

M Fisher, M Abbott
Buy from $34.34

Marketing Research Methods: Quantitative and Qualitative Approaches Marketing Research Methods:...

Mercedes Esteban-Bravo, Jose M. Vidal-Sanz
Buy from $72.41

How to Research Trends (Revised Edition): Move Beyond Trendwatching to Kickstart Innovation How to Research Trends ...

Els Dragt
Buy from $29.57

The Gen Z Frequency: How Brands Tune In and Build Credibility The Gen Z Frequency: How...

Gregg L. Witt, Derek E. Baird
Buy from $15.92

ISE Essentials of Marketing Research ISE Essentials of Marketing...

Joseph Hair, David Ortinau
Buy from $41.15

The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause...and More The Art of Successful Brand...

Géraldine Michel, Reine Willing
Buy from $45.95

Consumer Behaviour Consumer Behaviour

Zubin Sethna, Jim Blythe
Buy from $21.48

Marketing Research Marketing Research

V Kumar, Robert P Leone
Buy from $94.29

Consumer Behavior: Buying, Having, and Being, Global Edition Consumer Behavior: Buying,...

Michael Solomon
Buy from $59.98

Marketing Research Marketing Research

Carl McDaniel, Jr., Roger Gates
Buy from $58.41

Essentials of Marketing Research, Global Edition Essentials of Marketing...

Naresh Malhotra, David Birks
Buy from $82.54

Media Audiences: Effects, Users, Institutions, and Power Media Audiences: Effects,...

John L Sullivan
Buy from $27.93

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising Influencer Marketing for...

Aron Levin
Buy from $38.91

Marketing Analytics: Based on First Principles Marketing Analytics: Based on...

Robert W. Palmatier, J. Andrew Petersen
Buy from $55.46

Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal, Ryan Hoover
Buy from $37.00

Marketing Research Marketing Research

David A Aaker, V Kumar
Buy from $27.69

Essentials of Marketing Research: A Hands-On Orientation Essentials of Marketing...

Naresh Malhotra
Buy from $9.97

Marketing Research Essentials Marketing Research Essentials

Carl McDaniel, Roger Gates
Buy from $4.02

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