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Built to Last: Successful Habits of Visionary Companies Built to Last: Successful...

Jim Collins, Jerry I Porras
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The 22 Immutable Laws of Branding The 22 Immutable Laws of...

Al Ries
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Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal
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Monetizing Innovation: How Smart Companies Design the Product Around the Price Monetizing Innovation: How...

Madhavan Ramanujam, Georg Tacke
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Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After Product Management in...

Matt Lemay
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Identity Designed: The Process: Research, Strategy, Design, Implementation Identity Designed: The...

David Airey
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The 22 Immutable Laws of Marketing The 22 Immutable Laws of...

Al Ries
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Guerrilla Publicity: Hundreds...

Jay Conrad Levinson, Rick Frishman
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The Science of Success: How Market-Based Management Built the World's Largest Private Company The Science of Success: How...

Charles G Koch
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Understanding the Marketing Exceptionality of Prestige Perfumes Understanding the Marketing...

Nithda Horoszko, David Moskowitz
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250+ Best Practices for B2B Marketing Success 250+ Best Practices for B2B...

Alexander Kesler
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Objective Based Selling: How to Sell More Material Handling Equipment (by Focusing on the Customer Instead of the Stuff) Objective Based Selling: How...

Gary T Moore
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability Valuing Customer Engagement:...

V. Kumar
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Elephants and Cheetahs: The Beauty of Operations Elephants and Cheetahs: The...

Saral Mukherjee
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Management of Research and Development Organizations: Managing the Unmanageable Management of Research and...

Raj Jain, Harry C Triandis
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Monetizing Data: A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers Monetizing Data: A Practical...

Wolfgang Ulaga, Stephan M Liozu
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Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline Predictable Prospecting: How...

Marylou Tyler, Jeremey Donovan
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Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies Designing and Managing the...

David Simchi-Levi, PH.D.
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Marketing of Agricultural Products Marketing of Agricultural...

Richard L Kohls
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Master the Essentials: A How-to Guide for Capital Equipment Product Managers Master the Essentials: A How...

Michael Chase
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Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets Branding That Means Business:...

Matt Johnson, Tessa G Misiaszek, PhD
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The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value The Service Profit Chain: How...

W Earl Sasser, Leonard a Schlesinger
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The Psychology of Fashion The Psychology of Fashion

Carolyn Mair
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New Product Blueprinting: The Handbook for B2B Organic Growth New Product Blueprinting: The...

Dan Adams
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