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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy, Expanded...

W. Chan Kim, Rene A. Mauborgne
Buy new from $25.51

Built to Last: Successful Habits of Visionary Companies Built to Last: Successful...

Jim Collins, Jerry I Porras
Buy new from $19.25

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy: How to...

W Chan Kim, Renee a Mauborgne
Buy new from $15.99

Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 Epic Content Marketing,...

Joe Pulizzi, Brian W Piper
Buy new from $19.37

Marketing 6.0: The Future Is Immersive Marketing 6.0: The Future Is...

Philip Kotler, Hermawan Kartajaya
Buy new from $19.37

The Travels of A T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade The Travels of A T-Shirt in...

Pietra Rivoli
Buy new from $21.95

The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications The International Brand...

Gabriela Salinas
Buy new from $52.70

Competitive Identity: The New Brand Management for Nations, Cities and Regions Competitive Identity: The New...

Simon Anholt
Buy new from $44.59

Ultimate Gig: Flexibility, Freedom, Rewards Ultimate Gig: Flexibility,...

John T Fleming, Lauren Lawley Head (Editor)
Buy new from $35.49

Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market Navigating Japan's Business...

Robert Charles Azar
Buy new from $31.72

Export Now: Five Keys to Entering New Markets Export Now: Five Keys to...

Frank Lavin, Peter Cohan
Buy new from $87.61

Winning in Emerging Markets: A Road Map for Strategy and Execution Winning in Emerging Markets:...

Tarun Khanna, Krishna G Palepu, Ph.D.
Buy new from $14.18

Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game Poorly Made in China: An...

Paul Midler
Buy new from $24.84

The End of Marketing as We Know It The End of Marketing as We...

Sergio Zyman
Buy new from $17.00

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Entrepreneurial Marketing:...

Philip Kotler, Hermawan Kartajaya
Buy new from $19.37

Ice to the Eskimos: How to Market a Product Nobody Wants Ice to the Eskimos: How to...

Jon Spoelstra
Buy new from $21.50

Global Marketing Management Global Marketing Management

Warren Keegan
Buy new from $206.00

Meta-Luxury: Brands and the Culture of Excellence Meta-Luxury: Brands and the...

M. Ricca, R. Robins
Buy new from $65.44

Guanxi (the Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead Guanxi (the Art of...

Robert Buderi, Gregory T Huang
Buy new from $75.94

Market Data Explained: A Practical Guide to Global Capital Markets Information Market Data Explained: A...

Marc Alvarez
Buy new from $128.44

Global Brand Strategy: World-Wise Marketing in the Age of Branding Global Brand Strategy: World...

Jan-Benedict Steenkamp
Buy new from $51.89

Clued in: How to Keep Customers Coming Back Again and Again Clued in: How to Keep...

Lewis P Carbone
Buy new from $27.06

The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing The Global Code: How a New...

Clotaire Rapaille
Buy new from $104.91

Chinese Commercial Negotiating Style =: [Tan Pan TSO Feng] Chinese Commercial...

Lucian W Pye
Buy new from $106.99

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