Integrated Marketing in a Modern World provides readers with a clear understanding of the role and importance of integrated marketing communication in the development of comprehensive marketing plans for organizations. It also addresses the role and objective of each integrated marketing plan element, emphasizing how each element has a critical purpose in the development and execution of a winning marketing plan. Opening chapters introduce integrated marketing, review the key elements of a marketing plan, and speak to ...
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Integrated Marketing in a Modern World provides readers with a clear understanding of the role and importance of integrated marketing communication in the development of comprehensive marketing plans for organizations. It also addresses the role and objective of each integrated marketing plan element, emphasizing how each element has a critical purpose in the development and execution of a winning marketing plan. Opening chapters introduce integrated marketing, review the key elements of a marketing plan, and speak to audience targeting and market segmentation. The book compares the ways in which outside agencies and in-house marketing departments operate, as well as the benefits and detractors of each. Additional chapters discuss the role of agency search consultants, critical elements of integrated marketing communication strategies across media, and how integrated marketing can build strong brands and drive sales. The final chapter features a collection of real-world case studies to demonstrate effective integrated marketing communication campaigns in practice. Based on the author's extensive experience in the advertising and marketing industry, Integrated Marketing in a Modern World is an exemplary resource for courses and programs in marketing.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Fine. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
