Fundamentals of Business Communication serves as a comprehensive, up-to-date introduction to modern business communication that integrates communication theory and practice for success in business. Unit 1 covers the fundamentals of the communication, including meaning and definitions, classification, components and process, objectives, medium, directions, channels, functions and types, and scope. Unit 2 covers the major aspects of verbal, both oral and written. Listening, business presentations, group communication skills, ...
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Fundamentals of Business Communication serves as a comprehensive, up-to-date introduction to modern business communication that integrates communication theory and practice for success in business. Unit 1 covers the fundamentals of the communication, including meaning and definitions, classification, components and process, objectives, medium, directions, channels, functions and types, and scope. Unit 2 covers the major aspects of verbal, both oral and written. Listening, business presentations, group communication skills, meetings, business etiquettes, conflict resolution have been discussed in this section. Unit 3 presents a thorough discussion of the various forms of business writing. Here the emphasis is on clear writing, the effect of words, and applications to messages. This section also concentrates on all business letters, reports, proposals, and modern technological aids for communication. Unit 4 discusses the written part of the job application, i.e., the application letter and accompanying resume, and elaborates how to create a favourable impression once you arrive for the group discussion and interview. Unit 5 focuses on the English grammar, comprising vocabulary development, parts of speech, syntax, concord, prepositions, articles, prefixes and suffixes mandatory for successful business writing. This division also explains the basic resources like, sentence end and internal punctuation, rules of order and spacing with punctuation marks, capitalization, etc. Review questions for practice at the end of every chapter make the text completely learner-centric. The book also has six appendices. The entire material included in the book is class-tested based on practical and empirical problems of the students. Features: Comprehensive coverage of real-world business concepts in simple and easy to understand language. Dynamics of the communication environment including business communication, interpersonal and group communication, non-verbal, written and employment communication explained in detail with presentation techniques. Text is learner-centric, six appendices and objectives laid out as further supplement to text along with the review questions for practice. Understanding of business environment with apt problem-solving skills, grammar, punctuations and mechanics for business writing.
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