Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This ...
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Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.
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Add this copy of Scientific Advertising to cart. $17.58, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Qurate Books Private Limited.
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Fine. Trade paperback (US). Glued binding. 86 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Scientific Advertising to cart. $18.59, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Qurate Books Private Limited.
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New. Trade paperback (US). Glued binding. 86 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Scientific Advertising (Paperback Or Softback) to cart. $18.60, new condition, Sold by BargainBookStores rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2023 by Qurate Books Private Limited.