While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in ...
Read More
While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. No DJ issued. Unread. No markings in book. Binding is tight. From the Table of Contents: Identity and Stance Taking in News Interviews: A Case Study-Haddington; From our Plan to my Promises: Multimodal Shifts in Political Advertisements-Horsbol; Icons as Ideology: A Media Contruction-Cross; The Big Picture: The Role of the Lead Image in Print Feature Stories-Economou; News Bulletin Captionsd as Ideologial Indices-Kostoudis, etc.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. The copy is like new, and sealed in its original plastic. The overwrap has some small tears. As New Condition-Over 500, 000 Internet Orders Shipped.