International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering Us...European Markets (Contributions to Economics) (Signed)
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Seller's Description:
Fine. Inscribed and signed by author on ffep with additional postcard from author to inscribee laid-in. Not ex-lib. Hardcover in blue laminate boards, no jacket, 8vo. x + 369pp. References. Figures, tables, charts, etc. throughout. Fine: clean, tight, quare and unmarked.
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering Us...European Markets (Contributions to Economics)