Dieses essential richtet sich an Verantwortliche f�r Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entstehen. Die Autoren erl�utern, nach welchen Kriterien Redaktionen Nachrichten selektieren und wie man durch dieses Wissen Medienpr�senz erlangt. Da Nachrichten nie ein direktes Abbild der Realit�t sind und Auswahlentscheidungen unterliegen, ist das Verst�ndnis des ,,Nachrichtenfilters" im redaktionellen Journalismus von ...
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Dieses essential richtet sich an Verantwortliche f�r Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entstehen. Die Autoren erl�utern, nach welchen Kriterien Redaktionen Nachrichten selektieren und wie man durch dieses Wissen Medienpr�senz erlangt. Da Nachrichten nie ein direktes Abbild der Realit�t sind und Auswahlentscheidungen unterliegen, ist das Verst�ndnis des ,,Nachrichtenfilters" im redaktionellen Journalismus von zentraler Bedeutung, um die eigene Botschaft optimal zu platzieren. Wie dies gelingen kann, wird anhand von praktischen Beispielen aufgezeigt und durch eine Zehn-Punkte-Strategie erg�nzt.
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Fine. Text in German. Contains: Illustrations, black & white. essentials . X, 44 S. 3 Abb. Intended for professional and scholarly audience. Language: German-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Text in German. Contains: Illustrations, black & white. essentials . X, 44 S. 3 Abb. Intended for professional and scholarly audience. Language: German-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Print on demand Text in German. Contains: Illustrations, black & white. essentials . X, 44 S. 3 Abb. Intended for professional and scholarly audience.
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Seller's Description:
Fine. Text in German. Contains: Illustrations, black & white. essentials . X, 44 S. 3 Abb. Intended for professional and scholarly audience. Language: German-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in German. Contains: Illustrations, black & white. essentials . X, 44 S. 3 Abb. Intended for professional and scholarly audience. Language: German-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.