Strategien f�r den Designprozesse unter Ber�cksichtigung von Emotionen Wie macht Design den unverw�stlichen Charakter einer Bohrmaschine erlebbar? Warum wird eine Marke zur vertrauten Freundin? Und welche Emotionen sollten eigentlich intelligente Gartenger�te ausstrahlen? Die treffsichere Kommunikation und Gestaltung von Gef�hlswelten bleiben eine der gr��ten Herausforderungen f�r Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterstï¿ ...
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Strategien f�r den Designprozesse unter Ber�cksichtigung von Emotionen Wie macht Design den unverw�stlichen Charakter einer Bohrmaschine erlebbar? Warum wird eine Marke zur vertrauten Freundin? Und welche Emotionen sollten eigentlich intelligente Gartenger�te ausstrahlen? Die treffsichere Kommunikation und Gestaltung von Gef�hlswelten bleiben eine der gr��ten Herausforderungen f�r Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterst�tzung. Basierend auf aktuellen Forschungen aus Neurowissenschaften und Psychologie, stellt das Buch Tools vor, um Emotionen systematisch zu analysieren und �ber pr�zisen Einsatz von Form, Farbe und Material zu steuern. Neben umfangreichen Updates bietet diese erweiterte Auflage, mit Fallbeispielen und Interviews, Einblicke in die Designpraxis erfolgreicher Unternehmen. Grundwissen �ber Emotionen und psychologische Modelle f�r den Designprozess Nach wie vor konkurrenzlose Publikation �ber strategische Gestaltung und Emotion Mit exklusiven Interviews, Praxisbeispielen und Analysen Erh�ltlich auf Englisch und Deutsch (Emotion gestalten, ISBN 9783035623840)
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New. Contains: Tables, black & white, Line drawings, black & white, Illustrations, color. 43 col. ill., 30 b/w tbl., 55 b/w ld. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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