This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage. Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that ...
Read More
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage. Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost. RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Read Less
Add this copy of What Our Lettering Needs: The Contribution of Hermann to cart. $26.72, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2011 by RIT Cary Graphic Arts Press.
Add this copy of What Our Lettering Needs to cart. $27.08, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2011 by RIT Cary Graphic Arts Press.
Add this copy of What Our Lettering Needs: the Contribution of Hermann to cart. $2,477.00, new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 2012 by RITCGA Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. 1933360550. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--136 pp. --with a bonus offer--
Add this copy of What Our Lettering Needs to cart. $82.48, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by RIT Cary Graphic Arts Press.
