Integrated marketing communication (IMC) has come to the fore as a very important concept in communicating to an organisation's target audiences. In this title, the notion behind the IMC process is explained and the following issues are explored: (1) Philosophy and evolution of the concept; (2) Ethics in marketing communication; (3) Co-ordination of the various IMC elements, namely advertising, media selection, personal selling, sales promotion, public relations (including marketing public relations), publicity (including ...
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Integrated marketing communication (IMC) has come to the fore as a very important concept in communicating to an organisation's target audiences. In this title, the notion behind the IMC process is explained and the following issues are explored: (1) Philosophy and evolution of the concept; (2) Ethics in marketing communication; (3) Co-ordination of the various IMC elements, namely advertising, media selection, personal selling, sales promotion, public relations (including marketing public relations), publicity (including marketing publicity), sponsorship and new media marketing.
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Add this copy of Integrated Marketing Communication to cart. $62.00, very good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2003 by New Africa Education.
