'All I knew about The Lady was what all middle-class mothers of a certain age and income bracket knew about The Lady. It was where you got a nanny from. End of.' When Rachel Johnson was appointed the new editor of the oldest women's weekly magazine in the world, she was facing the challenge of a lifetime. For a start, how do you become an editor when you've never, really, edited? How do you turn around a venerable title, full of gloomy articles on watery eyes and ads for walk-in baths, into a totally cookin' property ... ...
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'All I knew about The Lady was what all middle-class mothers of a certain age and income bracket knew about The Lady. It was where you got a nanny from. End of.' When Rachel Johnson was appointed the new editor of the oldest women's weekly magazine in the world, she was facing the challenge of a lifetime. For a start, how do you become an editor when you've never, really, edited? How do you turn around a venerable title, full of gloomy articles on watery eyes and ads for walk-in baths, into a totally cookin' property ... during the worst recession EVER? And forget about doubling the circulation in a year at The Lady - what on earth do you WEAR to work when you've spent the last fifteen years sitting at home in sweatpants? As she puts on her best Bree Van der Kamp silk blouse and penetrates the time-capsule six-storey cream and pink HQ in Covent Garden - with its Fred West basement, Ladies' Smoking Room, Anne Frank Annexe and wall safe filled with custard creams - she soon realizes: if The Lady was ever to become more hip than hip replacement, it would need emergency surgery. And fast. This is Rachel's riotous and alarmingly frank account of her first year as her Ladyship, as she tackles redesigning the magazine, drags the title from the nineteenth to the twenty-first century, persuades big names to write for peanuts, attempts to sell advertising space to the bewildered executives of Astroglide (don't ask), tackles her dreaded intray, but above all tries to persuade her existing readers to keep going and new ones to hop on board. Will Rachel save The Lady - or sink it?
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Very Good. Very Good Jacket. Size: 91x20x140; First Edition, first impression. Posted within 1 working day. 1st class tracked post to the UK, Airmail tracked worldwide. Robust recyclable packaging.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
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Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
