The new edition of this ever-popular title has been completely updated and also reorganised. It is now divided into three parts, covering: * fundraising principles and strategies * sources of funding - including individual donors, grant-making trusts, companies, central and local government * fundraising techniques - from house-to-house collections and challenge events, to direct mail and capital appeals Illustrated with case studies throughout, the book provides a wealth of practical advice on every aspect of fundraising ...
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The new edition of this ever-popular title has been completely updated and also reorganised. It is now divided into three parts, covering: * fundraising principles and strategies * sources of funding - including individual donors, grant-making trusts, companies, central and local government * fundraising techniques - from house-to-house collections and challenge events, to direct mail and capital appeals Illustrated with case studies throughout, the book provides a wealth of practical advice on every aspect of fundraising for charity.
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