Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French? This work provides readers with the critical tools to effectively develop creative and appropriate responses to any situation, based on a deep understanding of unique cultural dynamics. There is also a ...
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Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French? This work provides readers with the critical tools to effectively develop creative and appropriate responses to any situation, based on a deep understanding of unique cultural dynamics. There is also a quick and useful guide to social behaviour and etiquette, as well as professional guidelines for managers.
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Add this copy of Au Contraire: Figuring Out the French to cart. $8.41, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2000 by UNKNO.
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Add this copy of Au Contraire: Figuring Out the French to cart. $11.13, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by Nicholas Brealey Publishing.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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