In the late 1980s, the storied Italian automaker Bugatti positioned itself for a massive relaunch, defying widespread concerns and pinning its hopes on the innovative EB110 sports car. The EB110, which was eventually unveiled in 1991, was the fastest street-legal car of its time and was greeted with acclaim from industry insiders and trade journalists alike. Yet, soon thereafter, things started unraveling: faster cars came onto the market, sales collapsed, and eight years after its relaunch, Bugatti was bankrupt. This book ...
Read More
In the late 1980s, the storied Italian automaker Bugatti positioned itself for a massive relaunch, defying widespread concerns and pinning its hopes on the innovative EB110 sports car. The EB110, which was eventually unveiled in 1991, was the fastest street-legal car of its time and was greeted with acclaim from industry insiders and trade journalists alike. Yet, soon thereafter, things started unraveling: faster cars came onto the market, sales collapsed, and eight years after its relaunch, Bugatti was bankrupt. This book details the car maker's unexpected revival, from the meteoric rise of the EB110 to its dramatic fall, as well as the tales of intrigue and shenanigans from the many prominent automotive personalities who worked behind the scenes. Though the Bugatti name lives on, still signaling the pinnacle in luxury sports car performance, this compelling and confounding automotive fiasco remains an unforgettable chapter in its one-hundred-plus years of existence.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Audiobook. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Audiobook. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. The story of Bugatti's reincarnation in the late 1980s. When in 1987, Romano Artioli and his high-profile associates--Ferruccio Lamborghini, Paolo Stanzani and Jean-Marc Borel--decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer and Stutz, had been made by moneyed adventurers, yet all the projects, almost without fail, had ended in sorrow. In what way could Bugatti be any different? In Ferruccio Lamborghini, Paolo Stanzani and design legend Marcello Gandini, they had three of the most prominent names in the Italian supercar firmament, and the factory at Campogalliano was one of the most modern, stylish, and theoretically efficient in the realms of automotive manufacturing edifices. The inauguration itself was an event of great splendour, with the who's who of the European automobile industry present, suggesting a bright future for the marque. Five years later, Romano Artioli's dream was over. Bankruptcy was declared, the factory was closed, leaving the last hundred workers jobless, and the beautiful campus reduced to a ghost building. Not even a decade had passed between the first germs of an idea in 1986, and the end in 1995, yet there are enough ingredients for an exciting action-filled television series: discord, rivalry, pride, power, money, prestige, stars, crises and a dramatic end. What happened? Why did it happen? Bugatti: The Italian Decade answers all that and more.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
