The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.
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The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.
Read Less
Add this copy of The Manager's Guide to Competitive Marketing Strategies to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Thorogood.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9781854183651.
