You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder-work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman's invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on ...
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You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder-work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman's invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as: efficiently reviewing and tracking task requests from colleagues around your organization; keeping people informed through project management tools and formal reporting; developing and sustaining a network of media contacts in the community who will publicize your events; crafting a consistent brand identity across the organization through language, logo, and colors; creating and maintaining a public calendar for content; designing mobile-friendly email messages and web pages; segmenting email campaigns for maximum impact and engagement; collecting user information while respecting privacy; employing simple surveys for quick and useful feedback; and handling complaints with grace. With the help of Goodman's step-by-step advice, you'll be able to establish and maintain marketing communication strategies and workflows no matter your organization's size.
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Add this copy of Marketing Plans in Action: A step-by-step guide for to cart. $64.24, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2020 by Facet Publishing.
Add this copy of Marketing Plans in Action: A step-by-step guide for to cart. $77.43, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Facet Publishing.
Add this copy of Marketing Plans in Action: a Step-By-Step Guide for to cart. $91.51, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by ALA Editions.
Add this copy of Marketing Plans in Action: a Step-By-Step Guide for to cart. $68.98, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2020 by The Library Association Publishing.
