Are you great at tech? Do you have innovative products and services? But do you struggle to communicate the value that your technology offers? Many tech companies are comfortable talking about the 'What' of their products - the 'feeds and speeds'. However, they find it much harder to communicate the 'So What' - the way in which they help their clients. Carol Benton understands this dilemma well. During 30 years in the tech industry, she saw first-hand how organisations often struggle to speak their customers' ...
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Are you great at tech? Do you have innovative products and services? But do you struggle to communicate the value that your technology offers? Many tech companies are comfortable talking about the 'What' of their products - the 'feeds and speeds'. However, they find it much harder to communicate the 'So What' - the way in which they help their clients. Carol Benton understands this dilemma well. During 30 years in the tech industry, she saw first-hand how organisations often struggle to speak their customers' language, ultimately losing the sale in the process. Based on that experience, Carol developed the Connect, Convince, Conver t communication methodology. In this book, she shares the secrets of how you can connect with your audience, convince them to engage, and convert them to loyal customers. You'll understand how to create the message strategy that underpins business communication. You'll learn the ten communication formats that all companies need. You'll benefit from practical tips, workbooks, and templates. Communication is the difference between having great tech and having a thriving company. In Connect, Convince, Convert , you'll learn how to harness the power of words to win more business.
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Add this copy of Connect, Convince, Convert to cart. $34.01, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2022 by Words2Win Books.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Connect, Convince, Convert: How tech companies can win to cart. $39.18, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Words2Win Books.
