Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time - health care. Frank Hone, a health care consumerism advocate and practitioner, takes a big picture look at what's wrong with health care in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of ""Why Healthcare Matters"" is that the solution lies in personal responsibility and employer engagement. And the heart of this book is a seven-step plan of ...
Read More
Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time - health care. Frank Hone, a health care consumerism advocate and practitioner, takes a big picture look at what's wrong with health care in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of ""Why Healthcare Matters"" is that the solution lies in personal responsibility and employer engagement. And the heart of this book is a seven-step plan of action to drive substantial change in health care in your company. You'll get a clear picture of: the U.S. health care system and the important role employers play in its future; key factors in the U.S. health care system including medical advancements, chronic disease, life expectancy and national economic factors; how health care professionals, pharmaceutical manufacturers, insurance companies and the FDA influence health care; the rise of health care consumerism and key elements in the market transformation; the role of business and the media in changing health care; eleven organizations that have brought key stakeholders together to address important national issues related to improving health care; fourteen corporations at the leading edge of health care consumerism; a 10-step plan for a communications program; and, roles and opportunities for business, markets and consumers in improving the nation's health care.
Read Less
