Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference between you and the competition? It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has ...
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Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference between you and the competition? It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In "The Collapse of Distinction," McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition. Endorsements "In challenging economic times, this is the one book every business owner MUST read. "Collapse of Distinction" is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from "Collapse of Distinction," you will set the standard of excellence for your industry and make your competition irrelevant." -- Joseph Michelli, PhD, speaker, consultant, and author of "The Starbucks Experience," "The New Gold Standard," and "When Fish Fly" "Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." -- Jeffrey Gitomer, author of "The Little Red Book of Selling" "The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, "Collapse of Distinction," is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" -- Don Hutson, co-author of the #1 "New York Times" bestseller "The One Minute Entrepreneur," and CEO of U. S. Learning "In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's "Collapse of Distinction "may just save our sanity and common sense with his positive approach to business and life itself." -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book "G.I. Joe and Lillie" "I could not stop reading...making notes...writing our staff and our suppliers...about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, "Collapse of Distinction is a distinctive piece of business and personal literature." --"Ty Boyd, Founder and Chairman, Executive Learning Systems "If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question--the right way!" -"-"Larry Winget, television personality and New York Times best-selling author of "People Are Idiots and I Can Prove It "
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In this book geared towards business owners of all sizes, McKain tackles the epidemic of sameness that presently plagues our society. When all businesses are so much alike, customers are bored and turned off. Companies are forced to compete for business based on price, which McKain points out is a losing proposition for small businesses.
The key to succeeding in this market he advises is to make your business different, not by cutting prices, but by changing business practices, possibly even offering less products to your customers. The idea is to figure out what it is you need to focus on and do that in a way that is distinctive enough to make your business stand out from the rest of the pack.
McKain takes on other popular business books in Collapse of Distinction and uses real life business examples to prove his point again and again. Simple and engaging stories illustrate his points throughout.
Rather than provide a specific ways in which a business can be different (an idea that would really backfire if competing businesses were to read the book and employ the ideas) McKain provides steps for addressing what it is your business does and brainstorming ways that you can do that in a successful and different way.
While, I found the "Executive Summary" at the end of each chapter to be completely unnecessary and a bit too reminiscent of an elementary school text book. I did think the "Action Steps, Questions and Ideas" listed in bullet form at the conclusion of each chapter were a good way to jump start creativity and see how to apply the lessons in each chapter to one's own particular business.
