Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran-dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced ...
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Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran-dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom-ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polariz-ing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for pre-mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.
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Add this copy of Netflixed: the Epic Battle for America's Eyeballs to cart. $9.33, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Portfolio.
Add this copy of Netflixed: the Epic Battle for America's Eyeballs to cart. $9.33, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by Portfolio.
Add this copy of Netflixed: the Epic Battle for America's Eyeballs to cart. $9.33, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Portfolio.
Add this copy of Netflixed: the Epic Battle for America's Eyeballs to cart. $9.78, good condition, Sold by GoodwillVSB rated 5.0 out of 5 stars, ships from Oxnard, CA, UNITED STATES, published 2012 by Portfolio.
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Good. The book is nice and 100% readable, but the book has visible wear which may include stains, scuffs, scratches, folded edges, sticker glue, highlighting, notes, and worn corners.
Add this copy of Netflixed: the Epic Battle for America's Eyeballs to cart. $23.93, good condition, Sold by Pink Casa Antiques rated 5.0 out of 5 stars, ships from Frankfort, KY, UNITED STATES, published 2012 by Portfolio.
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Good. Hardcover with dust jacket, tight, pages clear and bright, shelf and edge wear, corners bumped, ex-library copy with usual library markings and mylar cover with top layer removed leaving the underlayment beneath the dust jacket, packaged in cardboard box for shipment, tracking on U.S. orders.
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Add this copy of Netflixed: the Epic Battle for America's Eyeballs to cart. $9.33, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2012 by Portfolio.
Add this copy of Netflixed: the Epic Battle for America's Eyeballs to cart. $37.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by Portfolio.
