This book addresses a subject that has grown rapidly in importance for both international and general corporate lawyers in recent years. Trademarks and copyrights are valuable assets - indeed, often the "crown jewels" - for a wide range of companies, from high-technology firms to manufacturers of consumer goods to franchisors. Trademarks and copyrights also are key aspects of successful exporting, international franchising, and foreign direct investment activities. This volume provides practical advice to nonspecialist ...
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This book addresses a subject that has grown rapidly in importance for both international and general corporate lawyers in recent years. Trademarks and copyrights are valuable assets - indeed, often the "crown jewels" - for a wide range of companies, from high-technology firms to manufacturers of consumer goods to franchisors. Trademarks and copyrights also are key aspects of successful exporting, international franchising, and foreign direct investment activities. This volume provides practical advice to nonspecialist lawyers about successfully enforcing and managing trademarks and copyrights internationally. Both import-and export-related enforcement issues are addressed. Each chapter author has extensive experience in international intellectual property issues, gained in a variety of industry settings. International Trademarks and Copyrights - Enforcement and Management is the third title in the International Practitioner's Deskbook Series, which is comprised of practical guides to subject matters frequently encountered by international practitioners.
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