Two great traditions - fine art and American advertising - intersect, interact, and explode off the page as prominent ad man Barry Hoffman examines the twentieth century's appropriation of art in order to sell, sell, sell. Filled with vibrant ads that playfully use art-history icons - such as da Vinci's Mona Lisa, Michelangelo's David, Botticelli's Venus, and Warhol's soup cans - as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene Magritte, Hoffman shows how the ...
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Two great traditions - fine art and American advertising - intersect, interact, and explode off the page as prominent ad man Barry Hoffman examines the twentieth century's appropriation of art in order to sell, sell, sell. Filled with vibrant ads that playfully use art-history icons - such as da Vinci's Mona Lisa, Michelangelo's David, Botticelli's Venus, and Warhol's soup cans - as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene Magritte, Hoffman shows how the boundaries between fine art and advertising have disappeared. In fact, today's cutting-edge artists, such as Damien Hirst, Barbara Kruger, and Nan Goldin, are all part of the ad game. In each provocative chapter ("The Ironic Get Going," "Pop Goes the Easel", "The Greatest Degeneration") seasoned with wry observations from art world personalities and commentary by advertising and business-world luminaries, Hoffman shows us the ad world and the art world in a new way, and closes the gap between them--if any remains. So if you like art (even though you don't follow it closely), and advertising (even while you hate the fact that you can't escape it), the irreverent, irrepressible, irresistibly ironic Barry Hoffman gives you Both for the Price of One.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9781584792222.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9781584792222.
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Seller's Description:
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Oversized.
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Seller's Description:
Fine in Fine jacket. Book 144 pages, illustrations, most in color, notes, selected bibliography, green illustrated endpapers; 4to, coated pictorial boards. Fine in a fine dust jacket. Serving the antiquarian and used book world since 1980.
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Seller's Description:
New. 1584792221. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--144 pages, 150 color illus., 8vo. --with a bonus offer--
