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International Business and Tradetheory, Practice, and Policy - Jonnard, Claude
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The formation of "multinational" and "transnational" companies, coupled with the accelerating pace of technology, has changed the way the world practices business. International Business and Trade: Theory, Practice, and Policy addresses the challenges that face large, worldwide businesses today and in the 21st century. This textbook introduces business executives and students to current issues and practices in international business. It analyzes the conceptual nature and operational aspects of multinational enterprise and ...

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International Business and Tradetheory, Practice, and Policy 1997, CRC Press, Oxford

ISBN-13: 9781574441550

Hardcover