This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
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This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1950grams, ISBN: 9781572591448.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Seller's Description:
Very good in good dust jacket. Sewn binding. Paper over boards. 768 p. Audience: General/trade. OfficeS1R1 (Media mail takes 5-14 days) this book is in Very Good Condition. CDs are (N/A): Special note (Used book). I checks each pages. This book has Approximate (0) pages contains Notes or Answers, Highlight, Under-lines. This Hard Cover book: Stem binding, and all 4 tips cover are (Good): All Ex library s Book contains (marker s mark, library s logo and Jacket cover may be cutting). Jacket cover is (N/A) Return it, If its not in better condition I described it. This is great you have read the condition of this item before you make your purchase. Thank you
