For the past 25 years, critics of communication have focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical rather than a critical issue--the impact of how messages are produced or formatted in the various media. Topics such as the sexual and violent content of television and films, the meaning of pornography, and the persuasive efforts of advertisers largely have been examined with the use of social science methodologies ...
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For the past 25 years, critics of communication have focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical rather than a critical issue--the impact of how messages are produced or formatted in the various media. Topics such as the sexual and violent content of television and films, the meaning of pornography, and the persuasive efforts of advertisers largely have been examined with the use of social science methodologies that ignore the behavioral and message-generating implications of specific media systems themselves. Filling a significant void in the literature, this volume eschews the notion of communication technologies as neutral conduits, and instead depicts them as active and creative determinants of meaning. In doing so, it offers an illuminating examination of the dynamic relationships among communication, cognition, and social organization. Winner of the Eastern Communication Association's 1997 Everett Lee Hunt Award for Outstanding Scholarship
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9781572304192.
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Seller's Description:
Good. Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book.