How can a public opinion poll of only 1,500 Americans accurately represent the entire population? Asher demystifies this and other polling issues with clear descriptions, colorful anecdotes, and such up-to-date examples as polls concerning doctor-assisted suicide and NATO expansion. He explains how the wording and ordering of the survey questions, and the interviewer's techniques profoundly affect the response the pollster gets.Public opinion polls are pervasive, influencing discourse and decision-making on practically ...
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How can a public opinion poll of only 1,500 Americans accurately represent the entire population? Asher demystifies this and other polling issues with clear descriptions, colorful anecdotes, and such up-to-date examples as polls concerning doctor-assisted suicide and NATO expansion. He explains how the wording and ordering of the survey questions, and the interviewer's techniques profoundly affect the response the pollster gets.Public opinion polls are pervasive, influencing discourse and decision-making on practically every issue of public life. Yet they are poorly understood and often misused. Asher explores how polls are constructed, conducted, and interpreted - and what role they have in influencing the very attitudes they measure. He discusses the use of polls in campaign politics and media coverage of public opinion, and he guides readers to make their own judgments.
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Add this copy of Polling and the Public: What Every Citizen Should Know to cart. $13.52, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1998 by CQ-Roll Call Group Books.
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Seller's Description:
Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Polling and the Public: What Every Citizen Should Know to cart. $14.99, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1998 by CQ-Roll Call Group Books.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Polling and the Public: What Every Citizen Should Know to cart. $20.25, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1998 by CQ Press.
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Very good. Includes bibliographical references (p. 183-197) and index. Very good condition copy, Text appears to be clean, Wear to over all book from storage, Bump to book edges, Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Public opinion polls; Public opinion polls, Public opinion--United States; ISBN: 1568024002. ISBN/EAN: 9781568024004. Pictures of this item not already displayed here available upon request. Inventory No: 1561026240.
Add this copy of Polling and the Public: What Every Citizen Should Know to cart. $37.23, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by CQ Press.
