In the post-RayGun world of design, the use of type has become the singularly most important innovation in a new genre-deconstructive design. Whether on the page, screen or monitor, the digital creation, manipulation and use of type has transformed print media and new media. Design is now most dramatically judged on the use of type. Type can be emotive, expressive, illustrative, and interpretive, and a range of international designers working with type has managed to transform expectations and create startling designs which ...
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In the post-RayGun world of design, the use of type has become the singularly most important innovation in a new genre-deconstructive design. Whether on the page, screen or monitor, the digital creation, manipulation and use of type has transformed print media and new media. Design is now most dramatically judged on the use of type. Type can be emotive, expressive, illustrative, and interpretive, and a range of international designers working with type has managed to transform expectations and create startling designs which challenge static notions of the role of type in graphics. This volume presents some of the most innovative work from around the world with insight from the designers on their mission and creative process as it relates to the synthesis of type and image.
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New. "Large Graphics is a reference guide and a book for designing on a grand scale. See how expert designers effectively fill oversized spaces with graphics and copy that deliver a finely tuned message-sometimes when seconds count. Billboards must communicate instantly to motorists speeding down the highway. Trade show and retail signage must rise above the crowds of competition in exhibition halls and shopping malls." "What is the secret to designing successful large graphics? When you're facing an immense blank canvas, it can be more than a little intimidating. Exactly what do you fill it with? " "This collection of projects provides some answers. When you're searching for that big idea, Large Graphics is a book you'll refer to time and again."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
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