The top-selling introductory retailing textbook/workbook, through four highly successful editions, has been revised. This popular classic text meets the needs of students who will be directly or indirectly involved in the activities of merchandising and buying at the retail level. Tepper continues to delineate the essential concepts, practices, procedures, calculations, and interpretations of figures that relate to the many factors that produce profit. She also describes the place of computers in retailing, updates MOR ...
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The top-selling introductory retailing textbook/workbook, through four highly successful editions, has been revised. This popular classic text meets the needs of students who will be directly or indirectly involved in the activities of merchandising and buying at the retail level. Tepper continues to delineate the essential concepts, practices, procedures, calculations, and interpretations of figures that relate to the many factors that produce profit. She also describes the place of computers in retailing, updates MOR figures, and adds case studies. Clear instructions, multiple practice problems, and current terminology and data make this the best retail buying math book available.New to This edition: -- A chapter describing the impact of computer technology on the growth of retailing, the cardinal principles of successful merchandising, the role of computers in retailing, the functions of buying, the circular nature of the merchandising process, and the responsibilities of the buyer -- Provides a road map of the mathematical factors in the text -- Numerous work and practice problems test the understanding of fundamental principles -- Three-hole punched text pages allow students to interweave review problem answers with the text statement of the review problems -- Additional case studies utilizing practical retailing situations and difficulties in real-life merchandising -- Selected answers at the back of the book
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