Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone. " That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan,one of the world's top medical journalistsSelling Sickness ...
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Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone. " That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan,one of the world's top medical journalistsSelling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is "medicalized," the industry moves ever closer to being able to "sell to everyone. "
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Seller's Description:
Very Good in Very Good jacket. Book Octavo, hardcover, small library stamp on endpaper else VG in near fine dj in mylar. The marketing strategies of these large pharmaceutical companies are turning us all into patients. We have mental disorders, frightening conditions, and need their help! Not content to sell medicine to the ill only, they target all of us. 254 pp. including index.
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Fair. Used book-May contain writing notes highlighting bends or folds. Text is readable book is clean and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping.
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