Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment

The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century. Read More

The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century. Read Less

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1997 Edition

ISBN:

1557386420

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9781557386427

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  $19.86 $45.00 Add to Basket Add this copy of Healthcare Market Research: Tools & Techniques for to cart. $19.86, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by Irwin/McGraw-Hill.

  	Edition: 1997, Irwin/McGraw-Hill Hardcover, Good	Details: ISBN: 1557386420 ISBN-13: 9781557386427 Pages: 276 Publisher: Irwin/McGraw-Hill Published: 1997 Language: English Alibris ID: 18200965073	Shipping Options: Standard Shipping: $4.58 Choose your shipping method in Checkout. Costs may vary based on destination.
  Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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1997, Irwin/McGraw-Hill ISBN-13: 9781557386427 Hardcover See All from $19.86