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Google Analytics Demystified (4th Edition) - Davis, Joel J, and Mokalis, Alexa L
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The 4th Edition of Google Analytics Demystified covers Google Analytics' current features, paying special attention to those that have been added or updated in the past year. All of these features are explained in easy-to-follow, non-jargon discussions with particular emphasis on interpretation and strategic application. The book helps you better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.

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Google Analytics Demystified (4th Edition) 2018, Createspace Independent Publishing Platform

ISBN-13: 9781545486917

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