Whether you're a small business or a one-person marketing department, this book will help you ramp up your Internet marketing to new levels. If you are looking to hire an Internet marketing contractor or someone for your staff, this book is a must read. One of the most comprehensive books on Internet marketing, topics covered include email lists, Google AdWords, Search Engine Optimization, Shopping Carts, Social Media, Local Listings, Daily Deals, and Mobile Marketing. Find out what each method of Internet marketing can do ...
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Whether you're a small business or a one-person marketing department, this book will help you ramp up your Internet marketing to new levels. If you are looking to hire an Internet marketing contractor or someone for your staff, this book is a must read. One of the most comprehensive books on Internet marketing, topics covered include email lists, Google AdWords, Search Engine Optimization, Shopping Carts, Social Media, Local Listings, Daily Deals, and Mobile Marketing. Find out what each method of Internet marketing can do for your business and how to choose the most effective ones to invest your time and money. With a unique approach and worksheets to identifying your target customer, you'll be able to determine the best marketing approach for your business, how to plan for it, set a budget, and do it yourself or know what to ask and expect from a contractor. This book is use in Bob Cohen's popular class taught at California Community Colleges and is a required book for the Glendale Community College certificate in Internet Marketing.
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