A journalist's inside look at what makes Honda the most consistently innovative and effective automaker. In recent years Toyota has received more than its fair share of attention for its 'lean' manufacturing model, its sales triumphs, and its infamous recalls. But when it comes to consistent excellence, archrival Honda is more admirable, and more interesting. Journalist Jeffrey Rothfeder digs deep into Honda's culture, management, and global strategy to find what makes the company tick.
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A journalist's inside look at what makes Honda the most consistently innovative and effective automaker. In recent years Toyota has received more than its fair share of attention for its 'lean' manufacturing model, its sales triumphs, and its infamous recalls. But when it comes to consistent excellence, archrival Honda is more admirable, and more interesting. Journalist Jeffrey Rothfeder digs deep into Honda's culture, management, and global strategy to find what makes the company tick.
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