ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN ...
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ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPN's meteoric rise. This is a book for business readers and sports fans alike.
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Very Good. NEW AUDIO CDs! You will receive New Audio CDs in the Shrink Wrap. Some shelf wear to the shrink wrap. BRAND NEW CDs inside. Enjoy this new Audio CD performance.
I listened to the audio version read by the author which is the way that I enjoy it most. Mr. Bodenheimer is charming, down to earth and gives an enjoyable look at ESPN from the beginning until a couple of years ago. For a sports lover or a techie it is a nice overview of how ESPN changed the way we get our sports news and is a chronicle of how cable stations changed the way we watch television. He gives a personal look at the growth of a hugely successful business including the challenges that they overcame and the fun that they had doing it. I highly recommend this book.