Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to ...
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Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: �Learn what true library marketing is, and what it's not �Plan a large scale marketing campaign / awareness campaign on a shoestring budget �Learn how to market yourselves as librarians! �Develop your own professional identity and brand �Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! �Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a "library" brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don't need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
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Publisher:
Globe Pequot Publishing Group Inc/Bloomsbury
Published:
2019
Language:
English
Alibris ID:
17445624252
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Seller's Description:
Fine. Sewn binding. Cloth over boards. 332 p. Contains: Illustrations, black & white, Halftones, black & white, Tables. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Publisher:
Globe Pequot Publishing Group Inc/Bloomsbury
Published:
2019
Language:
English
Alibris ID:
17445865970
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Standard Shipping: $4.61
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Seller's Description:
New. Sewn binding. Cloth over boards. 332 p. Contains: Illustrations, black & white, Halftones, black & white, Tables. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Publisher:
Globe Pequot Publishing Group Inc/Bloomsbury
Published:
2019
Language:
English
Alibris ID:
18077031332
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Standard Shipping: $4.61
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Publisher:
Globe Pequot Publishing Group Inc/Bloomsbury
Published:
2019
Language:
English
Alibris ID:
16885117534
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Standard Shipping: $4.61
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Fair. Ships same day or next. A few cover marks/dents from handling. Book has never been opened or read. This is a returned copy that was never sold. Expedited shipping available at checkout for domestic orders.
Publisher:
Globe Pequot Publishing Group Inc/Bloomsbury
Published:
2019
Language:
English
Alibris ID:
16950825433
Shipping Options:
Standard Shipping: $4.61
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. 332 p. Contains: Illustrations, black & white, Halftones, black & white, Tables. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
