This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational - Neil Robinson, University of Salford Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and ...
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This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational - Neil Robinson, University of Salford Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including: - equipment and design, - planning - marketing and PR, - terminology - legislation - finance and budgeting - technology - sponsorship - logistics - the role of events tourism Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781412923354.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!