Using the same engrossing anecdotal format that proved so popular in "Profiles in Audacity", bestselling author Alan Axelrod turns to the dark side of audacious decision-making and explores history's most tragic errors. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions, but whose plans went disastrously wrong. The 35 compelling, often poignant stories include the sailing of the Titanic; Edward Bernays' 1929 campaign to recruit women smokers; ...
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Using the same engrossing anecdotal format that proved so popular in "Profiles in Audacity", bestselling author Alan Axelrod turns to the dark side of audacious decision-making and explores history's most tragic errors. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions, but whose plans went disastrously wrong. The 35 compelling, often poignant stories include the sailing of the Titanic; Edward Bernays' 1929 campaign to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with Enron and even the choice to create a 'New Coke'. These are cautionary tales, albeit with exquisite twists ranging from acerbic to horrific. It is new in paperback.
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Seller's Description:
Used Good. Book slightly warped from storage. Front and back covers have very slight edge and corner wear. Spine intact with no creasing or warping. Binding is tight and intact, pages clean and unmarked. In very nice, but previously owned condition. Firefly Bookstore sells items online and in our store front. We try to add images and descriptions when we can, but if you need additional information or photos of the books we list, please contact us.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!