Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.
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Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.
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2007
International edition
ISBN:
1401303080 /
ISBN-13:
9781401303082
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Edition: 2007, Hyperion Books
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Good
Details: ISBN:
1401303080
ISBN-13:
9781401303082
Pages:
273
Edition:
International edition
Publisher:
Hyperion Books
Published:
2007
Language:
English
Alibris ID:
18097528500
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2007, Hyperion Books
Paperback,
Good
Details: ISBN:
1401303080
ISBN-13:
9781401303082
Pages:
273
Edition:
International edition
Publisher:
Hyperion Books
Published:
2007
Language:
English
Alibris ID:
18067183040
Shipping Options: Standard Shipping: $4.71
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2007, Hyperion Books
Paperback,
Good
Details: ISBN:
1401303080
ISBN-13:
9781401303082
Pages:
273
Edition:
International edition
Publisher:
Hyperion Books
Published:
2007
Language:
English
Alibris ID:
17903937233
Shipping Options: Standard Shipping: $4.71
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Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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ISBN-13: 9781401309299
Trade paperback
ISBN-13: 9781401302597
Hardcover
ISBN-13: 9781401384883
Abridged
Audiobook CD
ISBN-13: 9781401303082
International edition
Hardcover
All Editions of Words That Work: It's Not What You Say, It's What People Hear
