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Edition
eBook, Digital
Brand Breakout
by Nirmalya Kumar; Jan-Benedict E. M Steenkamp
2016, Springer Nature
eBook ISBN: 9781349446742
Format: EPUB eBook
eBook Purchase Options
Alibris Digital
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$15.00
Paperback, Good
Brand Breakout: How Emerging Market Brands Will Go Global
by Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M
2016, Palgrave MacMillan
ISBN-13: 9781349446742
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