Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Read Less
Add this copy of Luxury, Lies and Marketing: Shattering the Illusions of to cart. $55.96, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Palgrave MacMillan.
Add this copy of Luxury, Lies and Marketing: Shattering the Illusions of to cart. $53.95, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Palgrave MacMillan.
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Add this copy of Luxury, Lies and Marketing: Shattering the Illusions of to cart. $66.90, new condition, Sold by BargainBookStores rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2013 by Palgrave MacMillan.
Add this copy of Luxury, Lies and Marketing: Shattering the Illusions of to cart. $82.18, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Palgrave Macmillan.
