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Mktg (with Mktg Online, 1 Term (6 Months) Printed Access Card) (10th edition)

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Mktg (with Mktg Online, 1 Term (6 Months) Printed Access Card) - Lamb, Charles W, and Hair, Joe F, and McDaniel, Carl
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Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, ...

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Mktg (with Mktg Online, 1 Term (6 Months) Printed Access Card) 2016, Cengage Learning

ISBN-13: 9781305631823

10th edition

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