Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.
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Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.
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2014, South Western Educational Publishing
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1285429958
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9781285429953
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352
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South Western Educational Publishing
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2014
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English
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1285429958
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352
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1285429958
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2021,
Cengage Learning
ISBN-13: 9780357635087
6th edition
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Cengage Learning
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5th edition
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2014,
South Western Educational Publishing
ISBN-13: 9781285429953
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