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Japanese Global Strategy: Overseas Operations and Global Marketing (2019 edition)

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Japanese Global Strategy: Overseas Operations and Global Marketing - Yamazaki, Katsuo
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This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's ...

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Japanese Global Strategy: Overseas Operations and Global Marketing 2019, Palgrave MacMillan, London

ISBN-13: 9781137497369

2019 edition

Hardcover