What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer behavior can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random. In Choice Hacking, you'll learn to use psychology and behavioral science to create unforgettable experiences.
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What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer behavior can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random. In Choice Hacking, you'll learn to use psychology and behavioral science to create unforgettable experiences.
Read Less