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Sport Management in the Ibero-American World: Product and Service Innovations - Cepeda Carrión, Gabriel (Editor), and García-Fernández, Jerónimo (Editor), and Zhang, James J (Editor)
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This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in ...

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Sport Management in the Ibero-American World: Product and Service Innovations 2023, Routledge, Oxford

ISBN-13: 9781032482385

Hardcover