Author Jeffrey Dobkin's articles on marketing and direct marketing have been published in over 200 magazines. Direct Marketing Strategies is a collection of some of his best articles. Some articles are fun and funny, some so academic... I don't even like them! says Dobkin about this collection. But all articles are incredibly densely-packed with practical, useful tips and techniques in successful marketing methods. In his own brilliant conversational style of writing the well-seasoned author makes sure this book is a ...
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Author Jeffrey Dobkin's articles on marketing and direct marketing have been published in over 200 magazines. Direct Marketing Strategies is a collection of some of his best articles. Some articles are fun and funny, some so academic... I don't even like them! says Dobkin about this collection. But all articles are incredibly densely-packed with practical, useful tips and techniques in successful marketing methods. In his own brilliant conversational style of writing the well-seasoned author makes sure this book is a reference tool that belongs in every entrepreneurial and business library. A plethora of both new and thoroughly proven ideas, with no wasted pages. Over 30 independent articles give readers a chance to jump in anywhere and read a single article of interest, or start at the beginning and learn the tactics of real world, hard-working marketing campaigns. Guaranteed to increase the effectiveness of any campaign in a few nights of easy-and enjoyable-reading. Buy this book once - use the ideas forever.
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